We don’t claim to be a marketing firm, but we do apply basic marketing principals to every video production, multimedia program, web-video, or sales meeting we produce. By studying your business model, and researching your industry and marketplace, we come to understand and appreciate the interests and concerns of your audiences. Because knowing what you want to “say” (or sell) is only half the equation. Knowing what your audience wants to “hear” allows us to create video and web marketing solution that leave lasting impressions.
Whether it’s a high definition (HD) corporate image video for your boardroom; a product introduction video DVD for you sales force; a computer-based training program; or a webmercial; every project we undertake begins the same way - with a blank sheet of paper.
We begin with your objectives, not ours. We have no set formula. We never take a cookie cutter approach, nor do we begin with any pre-conceived notions as to what type of media or distribution is best suited for your project. If for example your objectives can best be achieved with still images and text on a multimedia CD, we’re not going to try to push you towards a big budget, high definition video just because we know how to make them.
We focus on developing content and a creative approach that will differentiate your company, and your products, from your competition. This is after all the goal of any sales or marketing communications effort. Why should video, multimedia or the web be any different?